A few of the nearby hotels stood out during this crisis period with their real-time responses. The Fairmont Copley Plaza took to Facebook soon after the news of the disaster spread to assure followers that the hotel’s colleagues were safe. The hotel also responded to each and every tweet directed at the hotel. The Lenox Hotel was similarly quick to update its Facebook page with updates on when the hotel would be re-opened and answers to guest questions. Finally, the Mandarin Oriental, Boston posted updates on Facebook and Twitter assuring followers that everyone was safe, despite the evacuation.