Product qualities, which are technically recognised and can be measured, are generated from the consumer product concept.
There is a basic quality and a basic use for a product that need to be set as crucial quality specifications. The consumers want a high protein food and that is changed into, say, >10% protein; they want a pale pink colour and that is changed into a reading on a colorimeter; they want a crisp texture and that is changed to a force measured by a texture meter.