#6: Connect With a Social Cause
Even if a social cause doesn’t directly relate to your brand, you can still embrace and promote it on your page. It’s always nice to do things for others. Plus, it enhances your branding.
Estée Lauder is a world-renowned beauty product manufacturer. When they conducted a Breast Cancer Awareness (BCA) campaign, it made them a socially aware and sensible brand. The call to action of the campaign was “Hear our stories. Share yours.” And that’s what their fans did.