mindset. Similar to an existing body of research
(e.g., Tiidenberg, 2015; Tiidenberg and Gómez Cruz, 2015) this finding points to the
empowering potential of selfies. However, as other studies suggest (e.g., Schwarz, 2010;
Barnard, 2016), the impact of such empowerment may be short-lived as it requires constant
validation from the audience in the form of likes, retweets and comments. The conditional