The “Social” In Social Commerce:
So what exactly is Social Commerce and how can this emerging digital trend help your business build meaningful relationships with your target audience and close more sales? Put simply, social commerce mirrors a perfect marriage between “social media” and “e-commerce” which involves leveraging social media and social interactions to help promote the buying and selling of products and services online. Business owners, CMO’s and other C-Suite level executives are now shifting their online marketing strategies and allocating funds to leverage social commerce to increase sales and brand awareness.