Customer repurchase intention can measure by how long that customer stays with the brand (Zeithaml et al. 1996). Normally, repurchase intention can explain about the commitment between customer and brand by customer always buy more product and service from company that also generate positive word of mouth to other customers. The purpose to investigate the factors probably to affect repurchase intention among customers become an essential for marketer since brand equity, customer satisfaction, and other factors can help to develop market strategies that make company become successful and maintain relationship with customer in term of repurchase product of Cold Stone Creamery in the future. Hence, researcher is keen to provide necessary information about the influence factors that important to make repurchase intention in customers that could be useful for any researcher in the future.