If we focus only on the benefits particularly relevant
to marketing communication in the times of crisis,
we clearly must highlight the low cost. In the times of
crisis companies usually do not have high budget for
marketing communication, therefore those responsible
for the marketing communication must find the
most cost–effective possibilities.
Social networks offer different options of advertising
as a payable form of marketing communication
(such as banners, sponsored links, et..), but most of
them also offer fully free options, for example Facebook
and Twitter profile, writing blogs and/or participating
on blogs from other authors, participating in
forums, posting videos on YouTube, etc.