While looking at the market share of Toyota in the US market since 1980 to 2006, it is
realized that its market share is continuously growing. For example, in the 80s Toyota’s market
share in the US was about 5% and that has risen to above 15% by 2006. So in a twenty-five
years time Toyota has outstandingly tripled its market share in the US. On the other hand,
market share of its three major competitors GM, Ford, and Chrysler is gradually declining. In the
80s GM’s market share in the US was above forty-five percent. But by 2006 GM’s market share
has shrunk to 24%. Similarly, in the 80s Ford had more than twenty-three percent market share
but by 2006 its market share has come down to sixteen percent.