Finally, in the above described staged public tender it is stated that CTV participants are selected on the basis of their contributions (in other words, those broadcasters are selected, asking the least subsidy). Such an approach may help to select the best CTV participants in the sense that the selected participants show that they can generate some form of own income (which is important for continuing the CTV service after the Trial has been completed). Also, aspirant CTV broadcasters applying for a fully funded operation, is like inviting aspirant broadcasters for a ‘free lunch’. Subsequently, the Regulator will have much more work in selecting the best qualified broadcasters.