3. Communication teaches the communicator
When you’re delivering a speech, writing a book, or even crafting a blog post, there is an implicit requirement: You have to understand the message yourself.
If you don’t, the message makes no sense. You can only fake so much. (Very little, in fact.)
So what do you do if you don’t know the subject? How do you prepare for your message?
You do research. You study. You learn.
Even if you have thorough knowledge of your subject (which is a good idea before attempting to deliver a message), you should still deepen your knowledge.
It may be a quote or a series of historical events or a fun fact that you commit to memory, but professional communicators are always learning new things.
You learn a lot just through the process of putting together the message, because as a communicator, you’re positioning yourself as a teacher.
And everyone knows that teachers make the best students.