Consumers can now receive information on what they are interested in from tourism companies that have more specific information than general tourism companies or entrepreneurs.
By showing that they are trustworthy travel advisors.
Tourism industry then has to be unavoidably changed.
Reducing interests in general markets and limiting interests to specific markets.
It can be seen from how tourism entrepreneurs and companies are interested in specific activities and places.
Relying on information technology to help in supporting daily information searching and advising processes.