Selection of a Theme
Telephone reception was chosen as a QC theme for the following reasons: ( 1) Telephone
reception is the first impression a customer receives from the company, (2) this theme coincided with
the company's telephone reception slogan. “ Don't make customers wait, and avoid needless
switching from extension to extension.” and (3) it also coincided with a companywide campaign
being promoted at that time that advocated being friendly to everyone one met.