These emerging trends will dominate this year.
A new year is upon us, and with it comes renewed promises to think positively and eat less carbs. While these resolutions may meet with mixed results, the newly-released 2016 Trend Report from Havas PR North America identifies trends that are most likely to loom large in 2016.
Havas PR North America CEO Marian Salzman has been compiling the firm’s annual trend reports for 20 years, offering predictions on such topics as technology, lifestyle and more. She told Fortune that in 2016, the “übertrend” will be unease.
This is not to be confused with fear, panic or any other highly charged state in which adrenaline flows freely. Rather, she said that the prevailing emotion in the coming year will be one of nagging apprehension.“Anxiety is the emotion of 2016,” she said in an interview graciously granted to Fortune at 9 am on New Year’s Day. “From eating, to parenting, to traveling, to using too much tech, I think we’re entering a year when those emotional alarm bells are ringing.”
The trends cited by Salzman speak directly to the anxieties cited by so many Americans — lack of time, lack of convenience and lack of connection to loved ones. Here are the six biggest trends that will shape 2016, courtesy of the day-to-day stresses that inspire them.