SEGMENT REPORTING
The group’s business consists mainly of sales of clothing and cosmetics
to consumers. Internal follow-up is carried out on a country by
country basis by the CEO, who is the group’s chief operating decision
maker. Each country is thus an operating segment. Since some countries
have similar economic characteristics, these may be combined
in segment reporting in accordance with IFRS 8. H&M has combined
countries to form the segments Asia & Oceania, Europe and North &
South America. The parent company and subsidiaries with no external
sales are reported in a separate Group Functions segment. The
same accounting principles are applied to segment reporting as in the
consolidated accounts. Transactions between segments take place on
normal commercial terms.