Bridging Capital - used among acquaintances to become closer to people. Facebook leverages bridging capital. When new acquaintances meet, they connect and they seek to increase the frequency of their interactions prim aryl through the news feed to build more mutual bridging capital and ultimately a friendship. Bridging capital knows no notion of hierarchy within a group. All friends are equal in standing. Instead it relies on homogeneity of the people interacting and increasing frequency of contact.