KFC objectives:
To increase its percentage share of the fast food market.
To enhance profit margins year-on-year to fund the growth of the company.
To return profit on investments to owners and franchisees.
The way that KFC reaches these targets is decided by the company's internal strategy and objectives.
KFC try to provide a tasty, health-conscious, chicken-based product that customers will enjoy and return to buy again.
to provide quality food, a hygienic environment, and a positive and dynamic customer experience is central to KFC's objectives.
In terms of their overall corporate strategy, KFC wants to increase the profitability of its outlets to attract more investors and franchisees. The ultimate goal is to grow its business and endure pressure from other fast food competitors, although these are goals set by most commercial entities.
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