Over the eight survey waves, a total of 260 different cigarette brands were reported by smokers, of which
17% were classified as premium and 83% as discount brands. Marlboro, Newport, and Camel were the
most popular premium brands reported by smokers in our sample over all eight survey waves. The
percentage of smokers using discount brands increased between 2002 and 2011, with a marked increase
in brand switching from premium to discount cigarettes observed after 2009 corresponding to the $0.61
increase in the federal excise tax on cigarettes. Cigarette brand preferences varied by age group and
income levels with younger, higher income smokers more likely to report smoking premium brand
cigarettes, while older, middle and lower income, heavier smokers were more likely to report using
discount brands.
Over the eight survey waves, a total of 260 different cigarette brands were reported by smokers, of which
17% were classified as premium and 83% as discount brands. Marlboro, Newport, and Camel were the
most popular premium brands reported by smokers in our sample over all eight survey waves. The
percentage of smokers using discount brands increased between 2002 and 2011, with a marked increase
in brand switching from premium to discount cigarettes observed after 2009 corresponding to the $0.61
increase in the federal excise tax on cigarettes. Cigarette brand preferences varied by age group and
income levels with younger, higher income smokers more likely to report smoking premium brand
cigarettes, while older, middle and lower income, heavier smokers were more likely to report using
discount brands.
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