1. Headline: the main announcement
2. Possibly a subhead or series or subheads, heading separate sections
3. Body-copy or the main text
4. Slogan
5. Logotype, or company or product name
6. Illustration or photograph can be product or pack shot (showing the product appearance)
7. Coupon, to be filled in, for fuller information
8. Contact address: a telephone number or a company’s website
9. Price