Figure 4 depicts how form of strategy influenced trend in average annual turnover. Only 35 %
of enterprises with not written strategy indicated growth of annual turnover in comparison to
53 % of enterprises with detailed written strategy who indicated growth of annual turnover.
The difference is almost 18 % with advantage to them who have detailed written strategy. The
phenomenon is not visible by companies with only concise strategy, so that thorough analyses
and strategic plans are necessary.