How can a luxury hotel make a difference in the lives of average people living in the community
around it? IFC’s experience shows that hotel investments hold vast potential for job creation and
economic stimulus. Systematically measuring these benefits has become more important now in
a time when Corporate Social Responsibility is an increasingly mainstream part of business in
the tourism industry. Managers and owners in many sectors are now expected to answer for the
impact to the larger society of their various business activities.