As noted earlier, the simulation poses two goals for the project implementation team: 1) to foster effective use of
the new IT system throughout the pilot implementation sites and 2) to increase organizational productivity. The
simulation provides feedback on productivity outcomes (Bennies) arising from the implementation effort.
Certain activities – generally those that involve interaction with customers – generate productivity benefits.
These are conveyed via the on-screen feedback, accumulate through the three years, and are tracked on-screen.
So, for example, if the activity Workplace Implementation was successful the feedback would note: “The
staff appreciated the opportunity to implement what they learned and were pleased with the improved results.
Each staff member implementing the new IT moves 2 spaces. You receive 150 Bennies.”
At the conclusion of the three-year simulation the learners will have achieved some pattern of results related
to IT adoption and productivity. The level of success of IT 2020 adoption is assessed by the number of people
who reached the Early Use and Routine Use stages of change. Productivity improvement is assessed by the total
Bennies achieved in the three year period of implementation.
Using these two criteria and a set of internal decision rules, the computer assigns the project team to one of
size levels of expertise in terms of their change management: Novice, Apprentice, Manager, Leader, Expert,
Master. For each level, additional feedback is offered to the team including advice on how they might improve
their strategy the next time they play.