2.Compare the experiences for implementing internal social networks of the two organizations. What was one successful than the other? What role did management play in this process?
NASA’s Goddard Space Flight Center used a custom-built enterprise social network called Space book to help small teams collaborate without e-mailing larger groups. User profiles, group workspaces like file sharing, wikis, discussion forums, and groups were included in the platform. Space book failed because it didn’t focus enough on people and didn’t take the organization’s culture and politics into consideration. No one knew how Space book would help them do their jobs.