the age group below 25 years generally does not buy
grocery products it did not fall under the purview of our
survey. Respondents were men and women both.
Respondents were graduates and postgraduate also.
Less than 12 percent of the respondents were undergraduates.
The majority of our respondents were in service followed by self employed individuals.
Largely household size is four-six people comprising 71.9 percent for respondents surveyed.
Most of the respondents surveyed had monthly income less than Indian Rupees 30,000.