Advertising attacks not only our eyes and our ears but also our pockets. Its critics point out that in this country 1.6 percent of national income is spent on advertising and that their advertising actually raises the cost of products. When a housewife buys a pound of flour, percent of what she pays goes to some advertisers or other, even if she has not bother to ask the shopkeeper for a particular bread. If she buys a name brand of aspirin, up to 29 percent of what she pays may represent the cost of advertising the name.