Inrix has a deal similar to their Ford deal now with Toyota. Inrix supplies the routing and traffic. Harman supplies the hardware and there are some interesting options on this unit. Pandora music, OpenTable.com and Movieticket.com along with Bing search.
This gives Inrix even more probe data which this article says loosely is 'more than 3 million'.
This concept takes up where TomTom Plus services SHOULD have gone by using the driver's phone data plan with a console for easy use.
RIM's QNX division has been really active with some 6-7 announcements including being the system software on this deal also.
http://www.prnewswire.com/news-releases/toyota-selects-inrix-to-power-entune-navigation-with-real-time-traffic-information-112863999.html
INRIX powers Toyota Entune on select audio headunits by combining real-time, crowd sourced traffic information from more than 3 million GPS-enabled vehicles and mobile devices with insight from hundreds of public and private sources to recommend the best routes as well as provide reliable travel times and ETAs. Covering major highways, interstates, arterials and city streets in 20 countries across Europe and North America, INRIX also provides to Entune users up-to-the-minute traffic road condition updates -- including construction, accidents, road closures and other incidents.