After sorting out the invalid questionnaires,The researcher conducted this study by sorting and analyzing collected data through the Statistical Package for Social Sciences 18 (SPSS) English version for calculation. Data analysis were test the response rate, descriptive statistics, the difference perception of cultural image factor, tourists expectation and tourist satisfaction were used the distribution, percentage distribution,standard deviation,t-test analysis,analysis of variance (one- way ANOVA), the canonical correlation analysis and regression analysis.