This study shows that by the third day of intervention, the defecation frequency of neonates receiving phototherapy for jaundice was significantly higher in those also receiving massage therapy, compared with the control group not receiving massage therapy. Furthermore, microbilirubin levels were significantly lower in the massage group on the third day, but this was only assessed in those who did not receive intravenous hydration. Massage therapy is a safe and economic and no significant harmful practice that can promote bonding and interaction between the mother and infant. However, the benefits of massage therapy remain uncertain for neonatal jaundice, and although this study adds to the evidence in its favor, further research is needed to clarify the true effects of such auxiliary treatments on the outcomes of neonatal jaundice.