Avi-tourism is the largest growing sector in ecotourism and an
amazing opening to attract new visitors. Birders enjoy observing, an extremely
low-impact activity, and can start the “Lacandon Bird Sighting
List.” An impressive sighting list will draw tourists from around the globe.
Many bird watchers have developed an extremely important personal document,
“the life list,” which documents their sightings for their entire
lives! A marketing strategy would be to appeal to those serious birders
through e-mail, bird club newsletters, press releases, and a press kit sent
to writers and editors.