The resulting application,Snaptax, has 4.5 stars in both Apple and android stores and Net Promoter Score in high 80s.
An even better example comes from India. In 2008 members of the India team came up with idea remote from tax preparation
and other core Intuit North America products,none of which were likely to succeed in India. The idea, a service for poor indian farmers, was
interesting enough for Intuit to give Deepa Bachu, and an engineer spent weeks following subsistence farmers through their daily lives-in the fields,
in their villages,and at the markets where they sold their produce. The two came to appreciate the farmer's greatest pain point-perishable inventory
that either went unsold or got a suboptimal price. If intuit could enable the farmers to consistently sell their produce before spoilage and at a decent
price, their pain would be reduced or eliminated.