Introduction
According to Perderson (2002) the media is one of most influential forms of socialization in today 's society in generating gender values. Indeed, the mass media plays a significant role in the transmission of gender differences and inequality through daily visuals within print and television media. Individuals are inundated with magazines, and newspapers containing photographs and narratives of what it means to be a woman or man, and
more specifically, the gender imbalance between men and women. These gender role differences are especially
apparent in the world of sport. While, women have gained ground in the non-sporting realm, within the confines