At the result of positioning maps. Foremost in state of perceptual at high price and high quality and Meiji is same Foremost but but Nongpho , Thai-Danish is high quality and low price and School milk is low price and low price. Foremost , Meiji , Nongpho , Thai-Danish is good product and they develop themselves always of time and same high quality but different is price. And then School milk is bad product , keep is short-term and rancid easy.