The product name on organic products has different design than that on conventional ones. A distinctive feature is product‟s name positioning. Middle, considering the vertical perspective, is more preferable for organic products than for conventional. Differences for this feature arise across product categories. Product‟s name colouring is also different between organic and conventional product packages. Black and green are more typical for organic products than for conventional. In contrast, blue and red are used more commonly for conventional products‟ names. Differences in colour use for the product name are noticeable mostly across categories.