4. Achieve an “image rating” of 70 or higher. The image rating is based on: (1) your company’s branded
S/Q ratings in each geographic region, (2) your company’s market shares for both branded and
private-label footwear in each of the four geographic regions, and (3) your company’s actions to
display corporate citizenship and conduct operations in a socially responsible manner over the past 4-
5 years. Your company had an image rating of 70 at the end of Year 10.