Bob Willard, author of The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (Willard 2002) and former senior manager of leadership development at IBM Canada argues: “HR is just starting to awaken to the connections between what its role is in some of the sustainability issues” (Fox 2008). Willard has identified seven business benefits for corporations pursuing a sustainability strategy, three of which fall under the domain of HR; enhanced recruitment, higher retention of top talent, and increased employee productivity. The power of focusing on CSR and the sustainability of human rights for HR is that it incorporates what HR is already doing, but integrates it with the overall business strategy of the corporation. Packaged under CSR, HR can begin to leverage its efforts in related, but more strategic, ways, such as employment branding campaigns, employee engagement and enhanced productivity through environmentally friendly workspaces