Mapping Stakeholders
Applying the different stakeholders to the stakeholder map (see Figure 4), the relationships
become more visual. Assuming that the tourists have a high interest in film tourism development
from the consumer’s perspective, they have high power due to their purchasing
behaviour and their demand influencing supply of a film tourism product. The community
has a high level of interest (but less compared to the tourists as the community is not a
homogenous group where each individual is equally affected by the tourism development);
however, as to the problems regarding community participation in the tourism planning
process, their power is relatively low. Through interest groups and initiatives,
communities could influence the planning process to some extent. DMOs have more influence
in the planning process as they work closer with the other stakeholders involved;
however, their lack of control over the film and the filming process puts them on a
lower level of power than the film industry. The film industry falls into high-power/
high interest, as film makers have high power in influencing tourism development,
albeit not intentional, but have low interest in tourism development and planning in
general, due to their alternative agenda. Their product is the film and its success, not so
much the consequences within the location once they have stopped filming. According
Mapping StakeholdersApplying the different stakeholders to the stakeholder map (see Figure 4), the relationshipsbecome more visual. Assuming that the tourists have a high interest in film tourism developmentfrom the consumer’s perspective, they have high power due to their purchasingbehaviour and their demand influencing supply of a film tourism product. The communityhas a high level of interest (but less compared to the tourists as the community is not ahomogenous group where each individual is equally affected by the tourism development);however, as to the problems regarding community participation in the tourism planningprocess, their power is relatively low. Through interest groups and initiatives,communities could influence the planning process to some extent. DMOs have more influencein the planning process as they work closer with the other stakeholders involved;however, their lack of control over the film and the filming process puts them on alower level of power than the film industry. The film industry falls into high-power/high interest, as film makers have high power in influencing tourism development,albeit not intentional, but have low interest in tourism development and planning ingeneral, due to their alternative agenda. Their product is the film and its success, not somuch the consequences within the location once they have stopped filming. According
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