Tough management requires linking the information being
shared to understanding, readiness, and finally action that will benefit the organization. “Often, we explain the information and
maybe even the logic, but we never complete the process by asking the people to do something,” says Ovaitt. “As a result, the
behavior does not change. Sometimes, there’s a sense that ‘we need
to get our story out there’ on the part of executives, but they never
think of the action.” There are three potential actions for shared
information: