In late 2005, broadband penetration in Malaysia was around 1%. Intending Malaysia to
become a “high technology hub” for South-east Asia, government targets of 10%
penetration by 2008 were set. These targets have been met with house-hold penetration
running at 11% by late 2007; a significant achievement given a population of almost 26
million and one in which Telekom Malaysia played a key role. The challenge is now to
match other countries in the region where penetration is as high as 50%. To continue
growth in broadband services and defend market share in a deregulated industry against
agile entrants, Telekom Malaysia initiated a major OSS transformation programme. Their
key drivers were to