When mentioned products communities in Thailand. What can be said as a symbol of the community is the exchange OTOP products (OTOP) which started in 2002. When the government has initiated the "one tambon one product", to promote community, there is strength and can generate revenue from local resources. By the government to promote each district in communities nationwide together to create products of the group. Encouraged to send the products of the group underwent assessment and quality assurance. OTOP (One Tambon One Product) is a certification mark, the quality of products. One tambon one product project. " Is a project that encourages awareness in the community self-reliance and integration of people in the community.2003)”
OTOP products will take the form of brand name and label products have been designed to achieve the standard of the representative of the district. Packaging is designed for the Expo in particular."The one tambon one product.
Currently, there are a lot of products occurs. What makes a product attractive and accurately reflect the properties, including the various components is the label. The label some product also use language not standard is the local products.
The aim of food labeling is to provide consumers with information which may influence their purchasing decisions. For example, consumers may want to know what ingredients are in a food product, how to cook it, how it should be stored and its best-before or use-by date, its fat content or other nutritional properties. Detailed, honest and accurate labeling is essential to inform the consumer as to the exact nature and characteristics of the food product, enabling them to make a more informed choice.
Labels are an important part to promote sales and to advertise the products. Each product should have at least one logo or label to make consumers remember the product and its brand. The researcher sees the importance of the label development, so this research investigated the identity of local products can promote and develop using the English language through product labels of Local Yet Global. OTOP didn't want to sell only in the country, but want to sell all over the world, so the language on the label should be adjusted to the international standards.