As ‘creativity’ and ‘creative’ became cardinal terms, economic rationale and value were instantly assigned to them, and a whole array of studies were published, illustrating, or rather, anticipating positive impacts of new global and European creative economyi while whole regions, and even countries were branding themselves as global creative hubsii. The role of creativity in the development of a city, nation, or organization is not entirely a novel phenomenon, but with the decline of physical constraints on cities and communities in recent decades, creativity has become the principal driving force in the growth and development of cities, regions and nations (Florida, 2005:1).