This section details the results obtained from the data analysis
thatwas carried out. The results are arranged according to the three
variables that define engagement in the context of this work.
Fig. 8 shows the results for the variable Content consumption.
For the QR1 posters, 62% of the visitors read all the text and 37% read
some. 30% watched the entire video and 22% watched part of it.
These percentages are similar for the QR2 posters: 59% of the visitors
read all the text and 39% read some. 28% of the visitors watched
all of the videos embedded in the QR2 codes and 25% watched part
of them. This data also reveals that, in both versions, the percentages
of video consumption are lower than the consumption of text,
which is directly accessible for the visitors. We can therefore
conclude that the type of QR code that is used does not have an
effect on the percentage of information consumed by the visitors.