Soon enough, marketers will be able to target those people through sponsored locations within the wildly popular mobile game. Niantic, the game's developer and a spin off of Google, said earlier in the week that it would offer advertisers sponsored locations down the road, a move that will especially appeal to retailers, but few details were given.
On Wednesday, Niantic CEO John Hanke told the Financial Times that sponsored locations may come sooner rather than later. Pokemon's first component to its business is in-app purchases, but Mr. Hanke told the FT:
Soon enough, marketers will be able to target those people through sponsored locations within the wildly popular mobile game. Niantic, the game's developer and a spin off of Google, said earlier in the week that it would offer advertisers sponsored locations down the road, a move that will especially appeal to retailers, but few details were given.On Wednesday, Niantic CEO John Hanke told the Financial Times that sponsored locations may come sooner rather than later. Pokemon's first component to its business is in-app purchases, but Mr. Hanke told the FT:
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