14 points for setting any one target below the Investor Expectation Standard and then meeting or beating the
target (70 points max. if applied to all 5 targets for each year of the plan). Thus, setting and achieving sub-par
objectives results in a maximum performance score of 70 or a C−. Underachievement of a particular target
results in a point reduction proportional to the underachievement, subject to a minimum “consolation
prize” score of 10 points on the targets set for EPS, ROE, and stock price. Under no circumstances will any
points be awarded for setting and achieving a target below a B credit rating or an image rating of 50.
Moreover, the points awarded to struggling companies that will have a hard time even reaching "rock-bottom"
performances of $1.00 per share, a 10% ROE, and a $20 stock price are a function of how close their targets are to
the "rock bottom levels" of $1.00 per share, a 10% ROE, and a $20 stock price rather than to the investor
expectation minimum — such companies will normally have a hard time earning 70 points but can nonetheless get
scores of 50 or higher with a plan that incorporates a successful turnaround strategy and that delivers upward
trending results (albeit from a low level of overall performance).