The involvement of local communities in travel and tourism not only benefits the community and the environment, but also improves the quality of the tourist experience (Newsome et al. 2002). Communities play an important role as the receivers of tourists (Lindberg 1999). The satisfaction of visitors with the tourism experience is essential to long-term viability of a sustainable tourism industry. If the case of unsatisfied host communities, there is a deterioration in the way host communities perceive tourism, due to unsustainable tourism developments. This results in an overexploitation of the social, environmental and cultural carrying capacities4 of the local community (UNEP 2001). When social, environmental and cultural carrying capacities are exceeded, community needs and concerns are compromised and their overall quality of life undermined, often resulting in communities becoming hostile and even aggressive towards tourists (Timothy 1999; UNEP 2001). This is exemplified in Table 4, which demonstrates how local attitudes towards tourism progress and unfold through the stages of euphoria, where visitors are very welcome, through apathy, irritation and finally antagonism, where residents may feel resentment towards tourism (Doxey 1975). This situation potentially threatens the viability and values of a tourism destination, as tourism commonly thrives on community resource, where hospitable and friendly host community is essential (Murphy 1985; Dredge 1999).