Outline of the Computerized Strategic Planning Template
1. Situation Analysis
• Current organizational mission
• Current ownership and management alternatives
• Current goods/service category
2. SWOT Analysis
• Strengths: Current and long term
• Weaknesses: Current and long term
• Opportunities: Current and long term
• Threats: Current and long term
3. Objectives
• Sales
• Profit
• Positioning
• Satisfaction of publics
4. Identification of Consumers
• Choice of target market
Mass marketing
Concentrated marketing
Differentiated marketing
5. Overall Strategy
• Controllable variables
Goods/services strategy
Location strategy
Pricing strategy
Promotion strategy
• Uncontrollable variables
Consumer environment
Competitive environment
Legal environment
Economic environment
Technological environment
6. Specific Activities
• Daily and short-term operations
• Responses to environment
7. Control
• Evaluation
• Adjustment