McDonald's Super Bowl 2015 Commercial Pay With Lovin. McDonald's Super Bowl 2015 TV Spot, 'Pay With Lovin'. In the Super Bowl 2015 commercial for McDonald's, the fast-food chain announced it will be randomly accepting a new form of payment: lovin'. Methods of payment include calling Mom to tell her you love her, telling your son what you love about him, dancing on the spot, giving a family hug etc. The alternative form a payment will be effective Feb. 2 through Feb. 14.