Distribution the premiums as a tool to promote another form of marketing used for a long time. It is proposed the use of extra incentives to customers with bundled goods or services free of charge or purchased on the cheap with special by bundling products or services, some free. Or buy at special price it aims to stimulate the purchase immediately. The aim is to stimulate the purchase immediately or to change to buy the brand of company which giveaway the premiums have two types. Free premiums or direct premiums as a bonus for consumers when purchasing a commodity and giveaway the premiums not spend money. The buyer only buy products that set will be given premiums immediately. Premium will be whatever, and will give when buying the products such as buy toothpaste free glasses, or buy instant noodles free bowl, etc. Self-liquidating premiums premium type 2 is not free, but as premiums to pay. But pay the lowest price in the price the cost or below cost by money move, buyers must take some parts that define such as label. Or boxes, etc., as evidence to prove the purchase, and send it to exchange buying.
From the survey, Tops market at Central festival Hatyai has many promotions more attractive to customers, but in the group, we will explain the purchase price is due to receive a bonus, which from that. Survey found that promotional products are mostly found on the condiments, canned fruit, milk, and shampoo. Some promotion, purchase the products of price promotions set must be ‘The 1 card’ member to get free premium goods. The advantages of this promotion can attract customer attention this brand and can persuade their customers are interested to buy brand products with premium over the long term. And can the information distribution by word-of-mouth the promotion, which is how the cost to promote products. In terms of the manufacturer or the bonus. In general, the manufacturer will not profit from the sales of and in this way, but it will be lost because it is held make goods at a low price. But the aim is to create good feelings or goodwill to step to the customer. And for the reinforcement of customers brand loyalty is important.