strategic Implications of Industry Structure Positioning to Mute the Five Forces Heavy Truck Industry Threat of Substitute Products or Services • Railroads • Water transportation Bargaining Power of Suppliers • Large independent suppliers of engines and drive train components Rivalry Among Existing g Competitors • Heavy price competition on standardized models Bargaining Power of Buyers y • Large fleets • Leasing companies • Small fleets and owner operators Threat of New Entrants • Many truck producers are assemblers 20080603 – SBSCA (