Technological advances: Starbucks has leveraged the use of mobile applications and has an investment
partnership with Square, a mobile payments app that is integrated with its Starbucks app. This creates an ease
of use process for customers, aligns customer loyalty through reward programs. Starbucks has already set the
bar in the industry with this advancement and about 10% of its transactions in the US have been made using
mobile applications.21 This is a growing field and would drive more business to their stores as technology
advances