Mass-produced, processed food gradually and increasingly replaced fresh and healthy
foods in people's diets over the course of the twentieth century. In recent decades,
McDonald’s capitalized on this situation by promoting quick meals to be eaten outside the
home. This change in eating habits brought serious consequences to human relations and
health. These consequences sparked a debate about healthy food. They also brought out
a whole range of new campaigns and movements dedicated to encouraging healthy eating
and healthy lifestyles. Macro environmental factors affected McDonald’s, forced it to
become defensive, and they had to resort to lip service to try and deflect public criticism.