Rising to a separate, if related, challenge, McDonough called on
his inner Lover to build bridges between the siloed legacy companies.
He focused on the people who mattered most to everyone—the
patients—and promoted internal talent from both sides, demonstrating
his belief that everyone, whatever his or her previous
corporate affiliation, could be part of the new “one Sobi.”
Finally, bringing Sobi to its current levels of success required
McDonough to tell hard truths and take some painful steps. He called
on his inner Warrior to move swiftly, adding key players from
the outside to the management team, restructuring the organization,
and resolutely promoting an entirely new business model.